07/21/2016 4:27 PM -

JACKSONVILLE – The Jacksonville Sharks announced today that in addition to Christmas in July, the Sharks will be activating Pokémon lures throughout the game against the Los Angeles KISS at Sea Best Field on Saturday, July 23.

Since its release, Pokémon Go has become an overnight cultural phenomenon and now the Sharks are encouraging trainers around Jacksonville to continue their hunt at Sea Best Field. The Jacksonville Sharks will activate lures from 5 to 7 p.m. outside of the arena and from 6 to 9 p.m. inside the arena to attract Pokémon for all trainers to catch.

About the Jacksonville Sharks

The Jacksonville Sharks are members of the Arena Football League (AFL). The ArenaBowl XXIV and four-time South Division Champions are presented by Sea Best Seafood and play all home games on Sea Best Field at the Jacksonville Veterans Memorial Arena. Season Tickets for the 2016 season are now available, two tickets as low as $99. To reserve your season tickets or for more information, please call (904) 621-0700. Follow the Sharks on facebook at and on Twitter @jaxsharks, as well as the Attack Dance Team at and Chum at